Having good policies and even doing something effective about them is all well and good. But there is an art in catching people’s attention so they remember you and make your work effective. Former Canadian Prime Minister Pierre Trudeau had that art to an A. Right down to the date he chose to resign his premiership in a shock announcement. Everyone who realised what that date was remembers it if they ever think of Trudeau. It was February 29th, 1984.
Not exactly gimmicks but clear pegs onto which you can hang the political frames you need. That’s a skill we may need to develop especially in a party dependent on guerrilla tactics from time to time. Not to mention FOCUS writing....
By the way- question to younger people – does the literary reference to ‘1984’ still have the portentous gloom it had for my late-1940s born generation?
Labels: campaigning, politics, publicity