Sunday, December 23, 2007
Did loads of leaflets help you make up your mind? Was it a personal insight from a comment by someone you knew? Did the blogs push out your boat? How about the webcasts? Or did a single ten-second taster on TV settle your mind irrevocably?
We are usually in the position of dishing all this out. Maybe we (the lucky people not actually on one or other of the campaign teams who actually had to make up their minds during the campaign) can think of ways of refining our general campaign strategies.
Do we make easy assumptions about what works and what does not?