Wednesday, October 24, 2007
"Tell me the time not how the clock works"
An old Buckinghamshire saying apparently (well as old as clocks if not as old as Buckinghamshire). Basically a version of the seven second rule for FOCUS writers.
Make your point so the message gets across before it is binned.
The 'soundbite' is the pornographic version of this. Ming probably never gave a soundbite in his life - one of his character strengths and a reason why he would have been an excellent Prime Minister but not a good guerilla leader.
One feature of the current leadership dance is an (apparent) attempt to claim for each candidate the positive discipline of the FOCUS without falling into the trap of soundbite snappery.
Dissertation on campaign rhetoric snipped - you know the time of day.
Make your point so the message gets across before it is binned.
The 'soundbite' is the pornographic version of this. Ming probably never gave a soundbite in his life - one of his character strengths and a reason why he would have been an excellent Prime Minister but not a good guerilla leader.
One feature of the current leadership dance is an (apparent) attempt to claim for each candidate the positive discipline of the FOCUS without falling into the trap of soundbite snappery.
Dissertation on campaign rhetoric snipped - you know the time of day.
Labels: campaigning, FOCUS, rhetoric
Comments:
Post a Comment
