Wednesday, October 24, 2007
Make your point so the message gets across before it is binned.
The 'soundbite' is the pornographic version of this. Ming probably never gave a soundbite in his life - one of his character strengths and a reason why he would have been an excellent Prime Minister but not a good guerilla leader.
One feature of the current leadership dance is an (apparent) attempt to claim for each candidate the positive discipline of the FOCUS without falling into the trap of soundbite snappery.
Dissertation on campaign rhetoric snipped - you know the time of day.